Content Marketing Manager

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Company details

Type of job: Hybrid (On-site and remote)
Country: Thailand
City: Bangkok
Address: Krung Thep Mahanakhon
Company: Coral Life
Company website: https://www.corallife.co.th/

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Description of the offer

We are seeking a talented and creative Content Marketing Manager to join our team. As the Content Marketing Manager, you will be responsible for developing and executing the content strategy to drive brand awareness, engagement, and lead generation. You will play a crucial role in shaping our brand narrative and creating compelling content across various marketing channels. The ideal candidate should have a strong understanding of content marketing, excellent writing and editing skills, and a passion for storytelling.

 

Responsibilities:

 

Content Strategy:

·      Develop and execute the content strategy aligned with the overall marketing objectives and target audience.

·      Conduct market research to identify content trends, audience preferences, and competitor analysis.

·      Create a content calendar outlining the topics, formats, and distribution channels for planned content.

 

Content Creation:

·      Write, edit, and proofread engaging and high-quality content for various marketing materials, including blog posts, social media content, website copy, email campaigns, case studies, whitepapers, and video scripts.

·      Collaborate with internal teams and subject matter experts to gather information and create insightful and informative content.

·      Ensure all content aligns with brand guidelines, messaging, and tone of voice.

 

Content Distribution and Promotion:

·      Manage the distribution and promotion of content across various channels, including website, social media, email newsletters, and third-party platforms.

·      Optimize content for search engines (SEO) to improve organic visibility and drive traffic to our digital platforms.

·      Utilize social media platforms to amplify content reach and engage with the target audience.

 

Performance Measurement:

·      Monitor and analyze content performance metrics, such as website traffic, engagement, conversions, and lead generation.

·      Make data-driven decisions and recommendations to optimize content strategy and improve performance.

 

Brand Management:

·      Ensure consistency of brand messaging, voice, and visual identity across all content.

·      Uphold brand guidelines and standards in all content materials.

 

Requirements:

 

·      Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

·      Proven experience as a Marketing Content Manager or similar role.

·      Excellent writing, editing, and proofreading skills with a keen eye for detail.

·      Strong understanding of content marketing principles and best practices.

·      Proficiency in using content management systems (CMS), social media management tools, and analytics platforms.

·      Familiarity with SEO principles and best practices.

·      Ability to manage multiple projects simultaneously and meet deadlines.

·      Creative thinker with the ability to generate innovative content ideas.

·      Strong interpersonal and communication skills.

·      Knowledge of the construction, energy efficiency, or related industries is a plus.

 

Join our dynamic team and contribute to our brand’s growth and success by delivering compelling and impactful marketing content across various platforms.

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How to apply?

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Tags: Marketing