Senior Digital Marketing Manager

Company details

Description of the offer

Key areas of impact

• Data-Driven Demand Generation: Spearhead initiatives that drive qualified leads and nurture them through the sales funnel, leveraging data to continuously optimize.
• PLG Excellence: Implement PLG frameworks that accelerate user activation, product adoption, and customer loyalty.
• Cross-Channel Marketing: Your role is to be the orchestrator of all digital marketing channels— including SEO, SEM, Social Media, Display, Email, Video, Content —ensuring alignment with PLG and DevOps focus.
• Agency Management: Work collaboratively with external agencies and consultants to scale our marketing activities, making data-driven adjustments for maximum impact.
• Paid Channel Expertise: Direct and manage a broad range of paid channel strategies, encompassing paid search, paid social, and other digital advertising platforms.

What you’ll do

• Customize, execute, and scale digital marketing strategies that resonate specifically with DevOps audiences.
• Employ advanced analytics to make informed decisions, focusing on KPIs and ROI.
• Coordinate with product and sales teams to run PLG-aligned A/B tests and conversion experiments.
• Utilize a variety of MarTech solutions to automate and scale our marketing efforts, keeping an eye on performance metrics.
• Collaborate with external agencies to amplify PLG-aligned marketing campaigns.
• Lead Paid Channels: Oversee the strategy, implementation, and ongoing optimization of all paid media campaigns across various platforms.
• SEO Strategy and Execution: Develop and implement SEO strategies, ensuring our content ranks high in search engines and drives organic traffic.

What you should have

• Proven Track Record: Demonstrable success in top-of-funnel growth and ability to scale demand generation initiatives.
• Affinity for Technology and PLG strategies: A balanced focus between technology-savviness and applying PLG motions effectively.
• DevOps Persona Expertise: A deep understanding of the DevOps landscape, its personas, and the marketing strategies that resonate with this audience.
• Data-Driven Decision-Making: Exceptional skills in using analytics tools like Google Analytics, SEMRush, etc., to measure impact and guide strategy.
• Exceptional Communication: Excellent written and spoken English for crafting persuasive and impactful marketing messages.
• Remote & Team Player: Ability to work autonomously and be self-motivated in a remote, async-first environment, while also contributing positively to the team dynamic.
• In-depth Paid Channel Experience: Robust experience in effectively managing paid search and social media campaigns, with a focus on budget allocation and ROI measurement.
• SEO Expertise: Proven ability in optimizing website content for search engines, conducting keyword research, and improving organic search rankings.

What we offer

• Become part of a fast-growing, international, and remote team where you can have a real impact
• Fully remote, flexible work hours, async-first and transparent culture
• If you’re located in North America, you must be willing to work East Coast hours to have some overlap with our team in Europe.
• Stock options
• 27 days of paid vacation + your local public holidays
• Paid sick leave & up to 14 weeks of paid parental leave
• $1,000 learning & visiting budget
• Co-working budget or home office setup
• Bi-annual company retreats
• Employment & contractor options

What we pay

• $128,570 – $142,850 for someone in US Tier 1 locations (Austin, Boston, LA, NY, SF, Seattle, Washington).
• $102,850 – $114,280 for someone in all other US locations.
• €79,200 – €88,000 for someone in a similar cost of market as UK, Germany etc.
• If you live in a lower cost of market location, that also moves the pay range.

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How to apply?