It’s no secret that social media has taken over as the go-to platform for businesses. In fact, according to a study by Ipsos MORI, 66 percent of marketing directors believe social media is more important than traditional advertising. And that’s only the beginning; according to a study by eMarketer, social media will be the most common medium used in customer interactions by 2023.
(more…)Social Media Trust: How Brands Are Losing Customers
