If you’re looking to build a true customer loyalty library, it takes more than just throwing money at a project. It takes thought and planning, as well as the right tools and resources.
You need to know what type of data is worth collecting, where to find it, and how to use it effectively. In this article we’ll take a look at some of the most essential steps for building a customer loyalty library—and see how they can help you grow your business.
(more…)