Account Manager – Digital Marketing

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Company details

Type of job: Remote
Country: United States
City: Remote in US
Company: Channel Factory

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Description of the offer

Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem-solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.

Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries. This position will be based in the United States reporting to the SVP of Account Management/Client Solutions.

Account Managers (AMs) are dynamic, strategic, and savvy media professionals in the digital video space, primarily YouTube. AMs are responsible for managing day-to-day interactions with clients and supporting client teams, monitoring client success, and developing and executing plans for account and client growth.

 

Responsibilities

• Become a power user of our ViewIQ technology & execute full 360-Youtube media planning and buying understanding and functionality
• Serve as the main point-of-contact/consultant to clients, understanding and communicating how Channel Factory’s products will help them achieve their media goals in the YouTube space—including but not limited to advisement on YT products, targeting strategy, inventory availability, buying strategy & optimizations, and buying platform assistance (DV360, Google Ads)
• Lead Kick-off calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with Programmatic Solutions for all inquiries
• Own and grow a book of business by focusing on client retention, growth, renewals
• Partner with Sales and independently lead client calls to assist with up-selling
• Create and maintain short and long-term Account Plans for each designated account
• Monitor campaign pacing and performance and have on-going discussions with internal teams and clients; proactively address any issues and provide multiple solutions and optimization strategies for under-performing areas
• Create mid-campaign and end of campaign reports, highlighting CF’s effectiveness and conducting quarterly business reviews (QBR) for key clients
• Update Salesforce for proper campaign information and revenue tracking
• Reconcile monthly billing with Finance, ensuring accuracy & timely completion
• Work closely with Product to improve and enhance our products and ViewIQ platform
• Stay up with current events and industry changes, and share suggestions to update our Inclusion List approach and methodology as needed
• Assist in special projects as needed

Ideal Candidate

• Our ideal candidate should be a self-starter and curious about digital media, especially YouTube
• They should be an excellent communicator that can articulate and confidently share ideas. This person is expected to manage multiple clients, campaigns, and projects, and manage their time efficiently
• They should also be curious and enjoy data/research to create new ideas and solutions from the information gathered

 

Requirements

• EXPERIENCE: 2+ years of YouTube, SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying
• Client-facing experience working with both agencies and brands is highly preferred
• Able to help develop and set best practices and help train other team members to stay competitive in an ever-changing digital landscape
• Able to track performance data, analyze results and optimize campaigns across multiple technologies and partners
• Experience in off-YouTube media, 3rd party, and Brand Studies
• Have strong communication skills; verbal, written, interpersonal, and presentation
• Advanced knowledge of Excel calculations, pivot tables, and graphs is a must!
• Able to effectively prioritize and work with little to no supervision
• Highly organized and detail-oriented professional
• A collaborative individual who can work both in a team and independently
• Driven and determined to learn and adapt in a face-paced digital world
• Above all, possess the highest levels of professionalism, integrity, and ethics
• Bonus points if you have Google Ads, DV360, and/or Facebook certified!
• Ability to travel at least 15+% of the year for onsite client/ internal meetings

 

Benefits

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
• Competitive salary + bonus
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wifi Reimbursement
• NatureBox credit for snacks
• Work-life flexibility – we value your contributions above all

 

About Channel Factory

Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

 

Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.

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Tags: Marketing