CRM Analytics Manager

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Company details

Type of job: Hybrid (On-site and remote)
Country: Malta
City: Sliema
Company: PressEnter Group

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Description of the offer

We are PressEnter! A team of talented specialists trailblazing new pathways in iGaming and Sportsbetting.

Being bold and innovative are what drive the business to new levels, in such a competitive industry we understand this rollercoaster can be fast paced and a bit hectic.

PressEnter will support you on this journey just as you support us!

Being a people first organization isn’t something we just say, we operate on a foundation of transparency, camaraderie and mentorship all whilst focusing on your wellbeing. You are a valued member of our team and we can’t wait to have you on board and part of a culture that embraces diversity and inclusion and an environment that promotes career progression and opportunities.

 

WHAT WILL YOU DO?

We are looking for a CRM Analytics Manager to analyze journeys, ad-hocs sends and campaign performance in general.

Reporting directly to our Head of Marketing Automation you will work across 8 different brands, multiple markets and jurisdictions. As the team is being built from scratch, this role will be pivotal in setting the first ever CRM Strategy for Fast Track in PressEnter.

On a day to day basis, the role includes using analytics to develop insights about our customers, products, and services to improve customer loyalty, retention, player value and the overall customer journey.

You should be able to work independently but have a team player attitude and demonstrate a proactive, flexible and adaptable work style that responds quickly and efficiently under pressure.

 

Main Responsibilities:

• Analyzing and optimizing CRM campaign performance, reporting effectiveness from A/B tests and insights from a wide range of supporting data platforms.
• Presenting analysis and valuable insights in a clear format to support CRM strategies and influence change.
• Making data-driven and workable recommendations which help to enhance customer experiences, optimize bonus costs and improve ROI.
• Identifying gaps or opportunities to improve the customer lifecycle stages.
• Leading and training the analytic stack within the CRM department.
• Promoting a data-driven culture within the team and setting the standard to ensure the team adopt a robust test and learn approach to CRM.

 

WHO ARE YOU?

• Experience working in FastTrack, across brands and markets
• Strong numerical and analytical skills, with the ability to clearly present your findings, summarize findings into actionable insights given business priorities and time to market.
• Knowledge across both Sports and Gaming products, and an understanding of the kind of promotions that appeal to customers in key territories.
• Managing projects and workload and dealing with multiple stakeholders.
• Strong communicator and influencing skills with proven track-record of driving through winning recommendations.
• Background in customer lifecycle protocols and communication channel metrics (channels such as email, app, app push, SMS).
• Comfortable working in fast paced cross-functional and cross-cultural environments.

 

WHAT WE OFFER?

• HQ in Sliema, Malta with fantastic sea views, shower facilities and open plan working space
• Hybrid Model
• Mental Well-Being Program
• Friday social gatherings at the terrace
• Team and Company events
• Refer a Friend Bonus!
• Combination of Private Health Insurance, Dental Insurance and vouchers
• Discounted gym membership)

If you want to be part of an exciting business and you feel that the above describes you, we would love to hear from you.

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How to apply?

Click on the button to get the company email or employment application form.
Apply on home page

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Tags: Marketing