CRM Manager

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Company details

Type of job: Remote
Country: Malta
City: San Giljan
Company: TonyBet

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Description of the offer

We are looking for a passionate and experienced CRM Manager to lead our customer relationship management efforts and drive player engagement to new heights. The ideal candidate possesses a deep understanding of player behavior, a strategic mindset, and a proven track record of executing successful CRM campaigns in the iGaming sector.

RESPONSIBILITIES

• Plan and execute a CRM strategy that encompasses player segmentation, lifecycle management, and personalized communication to maximize player engagement, loyalty, and retention
• Utilize data-driven insights to segment players based on behavior, preferences, and demographics, tailoring communication and campaigns.
• Plan, create, and execute effective CRM campaigns across various channels, including email, SMS, push notifications, and more. Develop content, offers, and incentives that resonate with players
• Implement strategies to guide players through the entire customer lifecycle, from onboarding to retention and reactivation. Create touchpoints that enhance player experience and foster long-term loyalty
• Continuously refine CRM campaigns through A/B testing, analyzing results, and implementing improvements based on data insights. Optimize communication frequency, timing, and content
• Work closely with other departments, such as Marketing, Product, and BI to ensure seamless integration of CRM strategies and initiatives
• Listen to player feedback and gather insights to tailor CRM planning, enhance player experiences, and address pain points effectively

GOOD TO HAVE

• 2+ years of CRM management experience.
• A strong understanding of player behavior, segmentation, and the iGaming competitive landscape.
• Proficiency in CRM platforms and tools, as well as data analysis and segmentation techniques.
• Excellent communication, copywriting, and creative skills.
• The ability to think strategically and execute and analyze campaigns to meet KPIs.
• A team player with strong interpersonal and leadership abilities.
• Top-level attention to detail with no need for supervising.
• Excellent English communication skills.
• A positive trouble-solver attitude.

BENEFITS

• Competitive salary;
• Friendly and supporting team;
• Dynamic and constantly developing environment to fully use your existing skills and knowledge and plenty of room for growth.

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How to apply?

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Tags: Igaming