Digital Data Analyst (Google Analytics)

For more than four decades, California Closets has built a reputation for delivering truly custom products and unparalleled service to our clients. All our projects are 100% custom and built with the best products in the industry. We’ve helped transform spaces, enhanced homes, and allowed people to get more out of life.

WHAT WE OFFER

• Health insurance – Medical, Dental, and Vision
• PTO days and paid holidays
• 401K retirement plan with company match
• Employee discounts
• Grow your career with us – many promotional opportunities are available
• 100% Remote Opportunity- MUST reside in the United States

In this role, you will be responsible for managing the Google systems that enable company-wide data science and analytics. The purpose of the Digital Data Analyst is to help support our Web team across our Digital Marketing Portfolio. The role will report directly to the VP of Digital Marketing and help craft the future of our Digital Brand Experience.

ESSENTIAL FUNCTIONS

• Manage all Google Analytics properties and views, ensuring correct configuration, creating events, and goals
• Actively manage Google Tag Manager accounts, including the implementation and configuration of new tags, and quarterly audits to remove tags no longer in use
• Develop and distribute reports and digital dashboards to track website and campaign performance, business trends, site user behavior, web engagement and other metrics
• Perform in-depth analysis of website visitors across our multiple websites to understand behavior and uncover key areas for improvement to drive user engagement and lead conversion rate
• Support local and national marketing teams to implement advanced Google Tag Manager and Analytics tracking, to report traffic, user behavior, conversion trends by location and for specific campaigns
• Post-code release audit of GA reported web performance to ensure all desired events and conversions are being tracked correctly while and identifying any significant changes in traffic or conversion trends
• Setup of Google Data Studio Dashboards for individual teams, DMAs and business territories
• Collaborate with marketing and web teams and work closely with analytics team at our digital agency

COMPETENCIES

• 3+ years’ experience implementing Google Analytics – from account, property, and view creation to managing Google Tag Manager and pixel tracking
• Competent in completing in-depth analysis and development of clear recommendations for internal business partners
• Proven track record of writing and presenting high quality, visually engaging reports and recommendations.

SKILLS & ABILITIES

• Google Analytics certification
• 3+ years of full-time experience in Google Analytics data analysis for digital properties (quantitative and qualitative research methods
• Bachelor’s degree or higher in digital media, mathematics, statistics, computer science, or equivalent area of study or professional experience
• Strong understanding of modern SEO/SEM practices, Google Analytics, G4, Google Tag Manager, Google Data Studio, Google Search Console, and some familiarity with User Testing Software
• Comfortable analyzing data from various social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.).
• Experience some not structured and unstructured raw data (often messy or incomplete) in various formats (log files, databases, CSV, etc.).

All your information will be kept confidential according to EEO guidelines.

Must be able to successfully complete a Background check

Must reside and be authorized to work in the United States

Privacy Policy – https://www.californiaclosets.com/privacy-policy/