Digital Marketing Manager

About the Job

The Digital Marketing Manager at Opal is responsible for developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth for a tech company. This role involves overseeing various digital channels, managing online campaigns, analyzing data and metrics, and collaborating with cross-functional teams to optimize marketing performance. The Digital Marketing Manager plays a crucial role in driving the company’s online presence, ensuring effective customer engagement, and achieving marketing objectives in the digital landscape.

About You

You are a strategic thinker, you understand the big picture and can develop comprehensive digital marketing strategies that align with the Opal’s goals and objectives. You are adaptable and have a desire for continuous improvement. Your analytical skills are exceptional and are only outshone by your creativity and ability to collaborate.

About Opal

Opal is the planning platform that enables marketers to plan, create, and calendar their content in one place. By working in Opal, teams get the visibility they need to stay aligned and collaborate efficiently. Visit workwithopal.com to learn why Opal is trusted by leading brands including Target, Starbucks, Microsoft, General Motors, and many more!

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with overall marketing goals and company objectives.
• Plan, implement, and monitor digital advertising campaigns across various platforms such as search engines, social media, display networks, and email marketing.
• Experience creating, managing and optimizing Google Ads campaigns
• Experience running display ad campaigns, video campaigns, paid social media efforts
• Conduct market research and competitor analysis to identify target audiences, market trends, and opportunities for growth.
• Collaborate with the creative team to develop compelling visuals, graphics, and multimedia content for digital campaigns and landing pages.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify areas for improvement.
• Utilize analytics tools to track website traffic, user behavior, conversion rates, and other relevant metrics to optimize campaigns and improve ROI.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing to ensure the company’s competitive edge.
• Collaborate with internal teams, including sales, product management, and design, to align marketing strategies with overall business objectives.
• Manage relationships with external vendors and partners to leverage expertise and enhance marketing campaigns.
• Plan, build and execute email automation campaigns

Skills, Experience, Knowledge:

• 2+ years experience as a Digital Marketing Manager or a similar role within the tech industry.
• Google Ads certified highly preferred
• Marketo and other marketing tech stack experience
• In-depth knowledge of digital marketing concepts, tools, and strategies, SEM, social media marketing, email marketing.
• Proficiency in using web analytics tools (e.g., Google Analytics, Adobe Analytics) to track, analyze, and report on key metrics.
• Strong understanding of user experience (UX) principles and website optimization techniques.
• Familiarity with marketing automation platforms and CRM systems.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Creative mindset with the ability to develop engaging content and visuals.
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Up-to-date with the latest digital marketing trends, industry developments, and best practices.
• Natural alignment with Opal’s Values: Open & Honest, Passionate, Accountable, Level-Up, Intentional, Teamwork, and Excellence

Education:

• Bachelor’s degree in marketing, business administration, or a related field.
• A master’s degree is a plus.

Some benefits our team members enjoy include:

• Competitive, market-leading compensation package, including stock options
• 100% company-paid Medical/Rx, Dental, and Vision Insurance for individuals (plus company-subsidized dependent coverage)
• Flexible Spending Accounts (FSA) for Health, Dependent Care, Commuter, Parking
• Company-paid Life/AD&D, Short and Long Term Disability Insurance
• Pet Insurance for your furry friend
• Flexible Paid Time Off and Paid Holidays
• Paid Parental Leave & Back-to-Work Program
• 401(k) and Roth Retirement Plans
• Company-sponsored outreach & activity programs

Opal is an equal-opportunity employer and committed to creating an inclusive and diverse environment. We believe a diverse workplace promotes innovation and enhances decision making. We encourage applications from all qualified candidates and will consider all applicants without regard to race, color, religion, gender identity or expression, national origin, sexual orientation, disability, age, or veteran status.

Applicants must be eligible to work in the United States. Opal does not provide sponsorship at this time.

Salary: $75,000- $85,000 base + variable compensation / OTE $85,000 – $95,000