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Director, North American Marketing
Company details
Type of job: RemoteCountry: United States
City: Los Angeles
Company: Contentstack
Description of the offer
What is Contentstack?
Contentstack is the creator of the headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world, such as Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, invest in Contentstack to rise above the noise in today’s crowded and competitive digital markets and to gain their unique Experience Edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.
Who Are We?
At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!
What Are We Looking For?
Contentstack is seeking a strategic, results-driven Director of North America Marketing to lead our regional marketing initiatives and sales development efforts. As a key leader in our marketing team, you will drive pipeline growth, strengthen brand presence, and align sales and marketing strategies for the North American market. This is a remote role based in the U.S., with the opportunity to collaborate with global teams and make a significant impact on our go-to-market success.
Here’s what you’ll be doing:
- Develop and execute the North America marketing strategy to drive awareness, demand generation, and pipeline growth across B2B and B2C segments.
- Oversee and align with the sales development team to optimize lead qualification, nurture strategies, and conversion to pipeline.
- Lead integrated campaigns across digital, event, ABM, and partner channels to maximize impact and ROI.
- Partner closely with sales leadership to ensure marketing contributes effectively to revenue targets and pipeline goals.
- Amplify Contentstack’s presence in North America by positioning the company as the leading choice for modern digital experience solutions.
- Work cross-functionally with global marketing, product marketing, partner marketing, and customer success teams to align efforts and share best practices.
- Measure the success of campaigns and initiatives, delivering actionable insights to continuously improve marketing performance.
- Build and lead a high-performing team of marketers and collaborate with external agencies and contractors as needed.
- Some travel may be required.
What Really Gets Us Excited About You?
- Bachelor’s degree in Marketing, Advertising, Media Studies, or a related field.
- 10-16 years of B2B marketing experience, with at least 3 years in a leadership role. Experience in SaaS, martech, or related industries is preferred.
- Proven track record of driving demand generation, ABM strategies, and pipeline growth in North America.
- Experience working closely with sales teams, ideally managing or supporting sales development teams.
- Strong leadership and team management skills, with the ability to inspire and grow talent.
- Exceptional ability to think strategically while also being hands-on with campaign execution.
- Deep understanding of marketing analytics, KPIs, and reporting to optimize campaigns and demonstrate ROI.
- Excellent verbal and written communication skills, with the ability to present ideas and strategies to executive stakeholders.
- Proficiency in marketing and sales platforms like HubSpot, Marketo, Salesforce, and ABM tools.
Base salary for this role ranges between $180,000 and $195,000 based on skills and experience.
What Do We Offer?
Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together – with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including ASICS, Chase, Steve Madden, Holiday Inn, Icelandair, Mattel, Mitsubishi, Riot Games, Shell, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
Location of employment
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Tags: Marketing
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