Director of Product Marketing

We’re IntelliShift, a rapidly growing B2B SaaS company with 20 years of expertise in fleet management technology. IntelliShift is the fleet intelligence platform for safety and operations teams, and we empower construction, utilities, field services, and last mile delivery businesses to make the intelligent shift from siloed data using point solutions, to one simple, powerful platform.IntelliShift provides these customers with a level of insight they’ve never had before to improve safety, establish next generation operational efficiency, and make intelligent decisions every day.

The Director of Product Marketingrole will play a crucial role in serving as our product evangelist, inside and outside the company, ensuring that you clearly communicate the differentiated value of the IntelliShift platform to our ideal customer profile and provide our to-to-market teams with all the knowledge they need to be successful.

Your strategic mindset, analytical prowess, and strong communication skills will contribute to the overall success of our marketing and revenue teams. You will start out as an individual contributor on the team and work towards building a product marketing team within the next 12 months. This is a full-time, remote-based position reporting to the Chief Marketing Officer.

What you will do:

Research & Intelligence:

• Customer intel – Lead customer insights research and analysis to understand our ideal customer profile (buyers and users) deeper than any other org at IntelliShift. The main focus being on qualitative feedback. Leverage these insights to help drive go-to-market strategies and educate all employees at IntelliShift.
• Competitive intel- Ensure the continuous delivery of competitive insights to support product vision, product roadmap, positioning, campaign development, and company growth.

Positioning:

• Foster deep cross-collaboration between Product, Sales and Marketing to consistently deliver clear, compelling, and differentiated product positioning and key messaging within a highly competitive landscape.
• Collaborate with Sales, Product, and Customer Service teams to capture the ideal customer profile, buyer personas, the demographic, technographic, and psychographic profile for our prospects/customers, and improve our segmentation for a laser focused go-to-market strategy.
• Create product positioning/messaging frameworks for features and solutions that clearly explain who it’s for, what it does, where it lives in the solution set, when to use it, why it was made, and how to use it. This deliverable should tie features/solutions to benefits/challenges that our customers care about. This will be used to educate IntelliShift employees, provide alignment internally, and to provide a better customer experience throughout the customer lifecycle.
• Audit and update website product content to align to positioning/messaging frameworks to ensure we clearly communicate the differentiated value of the IntelliShift products and platform.
• Bring the IntelliShift solutions to life by making product demo videos, specific workflow videos, and product imagery more visible in our marketing. We want prospects and customers to be able to see as much of our solutions as possible to make it easy for them to binge consume and engage with our sales teams.

Product & Feature Launches:

• Work with Product team to create and execute launch strategies for how to effectively take a new product or feature to market. This process starts before the product is built, understanding the use case we are trying to solve and leveraging market intelligence to validate the customer need.
• Get everyone across the organization aligned and excited for the launch.
• Work with Product team to establish product and business metrics to guide decision making and success.
• Create and project manage the launch process, create tiers of launches, and set clear expectations on deliverables for each
• Enable upsell and cross-sell campaigns to boost revenue from existing customers.

Enablement:

• You will act as the liaison between the product team and marketing/ sales/customer service teams to supply the content needed for our internal enablement lead to conduct trainings, supporting the sales enablement lead to ensure the sales org has what they need to be successful selling our platform.
• You will also work closely with enablement to take feedback from the sales team and provide the content and tools needed to fill any gaps in the sales cycle.
• Enablement includes storytelling, buyer enablement, product enablement, assets aligned to a sales process stage or objective.
• Manage the assets and track their usage to ensure effectiveness.
• Provide enablement content for our internal teams to communicate and demonstrate the value of each partnership/integration to prospects and customers.
• In mid 2024, co-own channel activation strategies to support pipeline and grow revenue.

What you’ll need to do it:

• Proven experience (10+ years) in product marketing or general marketing roles
• A track record of successfully leading and managing marketing teams (3-5 years)
• Excellent storyteller, able to capture the hearts and minds of busy executives
• Talented in writing copy that demonstrates empathy and clearly communicates value and differentiation
• History of successful product launches that achieved or exceeded revenue targets
• Experience in qualitative customer research and quantitative TAM /SAM research
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
• Excellent project management and workflow skills, with the ability to manage multiple tasks and priorities
• An eye for spotting issues and relentless in finding a way to solve problems
• Strong interpersonal and communication skills to collaborate effectively and professionally with cross-functional teams

How your success will be measured:

• Revenue and growth targets
• Increasing win rate and decreasing sales cycle for mid-market and enterprise deals
• Penetration rate of additional solutions to existing customers
• User adoption/average daily users
• Ensuring asset utilization of sales enablement tools and materials by revenue team

The values you’ll live by as part of the team:

• Embrace and Drive Change – remain nimble and forward thinking
• Think Bigger – commit to growing the organization and as an individual
• Execute with Passion and Urgency – bring your “A” game
• Be a Good Human – treat everyone with respect
• Drive Trust and Transparency – open and honest communication always
• Always Put the Customer First – maintain a customer-centric mindset

We offer competitive compensation, commensurate with experience; $140-150k base salary, plus bonus potential. We also offer outstanding benefits to simplify the lives of our employees and show them how much we appreciate their contributions. IntelliShift provides company-subsidized medical insurance for all employees (and largely subsidized coverage for families), dental, vision, and 401K with a 4% company contribution. This is a remote full-time, salaried position with possible travel to our NY HQ.

Click this link to get more information on the company www.IntelliShift.com