Freelance Retail Media Manager

At Assembly, we find the change that fuels growth. We apply this principle to the work we do with our clients and how we engage with our people. We are a modern global agency bringing together data, technology and talent to deliver a connected set of solutions for media + more to the best brands on the planet.

At Assembly, we also know our purpose is more than media. The agency is proud to have 10+ years in dedicated social and environment Impact work. In March 2022, we were named Ad Age’s first-ever Purpose-Led Agency of the Year atop the A-List, recognized for our purpose driven mission to leave the world better than we found it. We have created a culture where diversity of thought, experience, and background are valued.

When you become part of Assembly, you become part of a global community of digitally-led experts – with 1,600 people in over 20 countries and 30 office locations around the world who bring unmatched omnichannel media, data, and technology expertise and business consulting capabilities to help our brand partners find change and fuel growth.

Assembly is going through its next chapter of growth. We are a growth mind-set, meritocratic, and high-performance business with a progressive outlook in all that we do. To realise our potential in this next chapter we need some new skills and thinking.

The core DNA of Assembly resides in performance marketing and has ample deep technical expertise in providing digital solutions for leading brands. New and existing clients are asking us to extend that digital expertise across all media and connect the remaining nodes of traditional media with digital methods of execution, measurement and automation.

We were born the right way to do this – we are building out from a leading digital and technology capability and adding the rest; not trying to reverse engineer a traditional legacy business into a more modern version of itself.

Responsibilities

• Campaign Oversight: Manage the setup, execution, and fine-tuning of retail media ad campaigns across to achieve performance targets.

• Strategic Planning: Create and execute programmatic strategies aimed at optimizing ad spend and maximizing return on investment (ROI).

• Data-Driven Insights: Evaluate campaign performance metrics to spot trends, gain insights, and identify areas for improvement. Offer actionable recommendations based on the analysis.

• Budget Oversight: Effectively manage and distribute advertising budgets across campaigns to achieve peak performance.

• Collaborative Partnerships: Collaborate with internal teams (e.g., marketing, sales, product development)

• Advanced Technology Utilization: Leverage cutting-edge programmatic tools and technologies to improve campaign effectiveness and reporting.

• Optimization Strategies: Apply advanced optimization methods like audience segmentation, bid optimization, and creative testing to enhance campaign results.

• Compliance and Quality Control: Ensure campaigns adhere to industry regulations and standards, conducting regular quality assurance checks to maintain campaign integrity.

Essential Skills

• Extensive knowledge of retail media advertising (Amazon Ads, Criteo) or search advertising (Google Ads)

• Highly skilled in analysis and data interpretation, with expertise in using analytical tools.

• Strong communication and interpersonal abilities.

• Demonstrated experience in managing and maximizing advertising budgets.

• Capable of thriving in a fast-moving, dynamic setting while handling multiple tasks at once.

• Passionate about driving profitable growth for clients through retail media strategies.

Nice to have

• Well-versed in ad technologies and platforms such as Amazon Ads, Criteo, other retail media networks, Pacvue, Helium 10, etc.