Growth Marketing Manager

We are on a mission to empower the world to invest fearlessly.

Nitrogen is the growth platform for wealth management firms. We help our customers grow their business by providing a personalized client experience while increasing firmwide efficiency. We believe that people should have access to objective and easy-to-understand information as it relates to investing and their own financial futures. The wealth management firms we partner with do exactly that.

WHAT WE ARE ALL ABOUT

Nitrogen is defined by growth. We are a fast-paced, ever-evolving team that loves being at the forefront of technological innovation in the investing space. The work we do takes creative problem solving and a can-do attitude. Every member of our team is a critical player who takes accountability for their work and stewards it with excellence. As a company, we value each other by creating space for everyone to be heard and well supported. We achieve this goal through weekly team meetings, one-on-one managerial investment in each employee, and thorough feedback processes. We strive to create an atmosphere that is based on respect and communication, while also fostering an engaging and lively work environment. From all-staff meetings, to team build events, to department-wide retreats, we give everyone a seat at the table to contribute their best work and have fun along the way. We are highly collaborative, thoroughly engaged, and completely committed to bringing our best day-in and day-out. From the customers we support, to the careers we foster, we infuse growth and advancement into everything we touch.

Nitrogen is an equal opportunity employer. We encourage people from underrepresented groups to apply. We are committed to being fair and intentional in our hiring decisions by reviewing every application thoroughly.

WHAT YOU’LL BE WORKING ON

Our Growth Marketing Manager will be responsible for implementing strategic and analytic-driven tactics to increase customer net retention – driving programs that yield customer cross/upsell opportunities while increasing loyalty and retention.This role will report directly to our Director of Growth Marketing.

• The voice of the customer will be your guiding light to effectively tell the right stories and build compelling messaging and promotional copy.
• Plan, develop, and execute marketing programs via a coordinated communication and enablement plan to drive expansion and product adoption within the customer base.
• Develop and optimize cross-sell and upsell campaigns utilizing email marketing, in-app engagement and organic and paid social channels primarily.
• Help marketing & sales meet business objectives through customer advocacy initiatives.
• Partner with Marketing Operations and Revenue Operations teams to measure the ROI and impact of customer marketing activities globally on the success of customer campaign performance and marketing-influenced pipeline.
• Implement lifecycle engagement and communication programs that highlight the experience and success of current customers.
• Partner with Advisor Success to connect customers with the right educational resources to drive product adoption.
• Maintain up-to-date knowledge of customer lifecycle, demand generation, and B2B marketing trends, best practices, and technologies to identify new opportunities.
• Work closely with marketing leaders and cross functional teams to ensure alignment, timely project completion, and results

• 3-5 years of experience in customer, lifecycle, or demand generation marketing and proven success in a performance- and results-oriented environment
• Curious and data-focused with a passion for analyzing and optimizing.
• Hungry and able to set high-level strategy AND roll up sleeves to execute.
• Ability to internalize our brand’s “voice” and implement it masterfully in customer communications.
• Expert email marketer who has worked with Salesforce and marketing automation platforms (Marketo experience a plus)
• Extremely efficient, organized, resourceful, and highly detail-oriented.
• Capable of conducting meticulous follow-up. Doesn’t drop the ball.

The expected total compensation range for this position is $80k – $90k.

Lesser experience may result in lower compensation and greater experience may result in greater compensation than the stated range.

Financial Benefits & Perks

• 4% 401(k) Match. Our employees invest so much in our company and we love getting to invest in them. The company will match your contributions dollar-for-dollar, up to 4% of your total annual compensation.
• Free Financial Planning Services. By working at a financial technology company, you get the benefit of fantastic financial advice. This is offered to all employees wanting expert guidance on how to handle their money.

Health & Family

• Medical, Dental & Vision insurance plans. We want to help keep you (and your family) healthy! Comprehensive health insurance options for you & your family.
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) available depending on chosen medical plan. We know that investment risk isn’t a one-size-fits all and neither are your health savings options!
• Generous maternity & paternity leave for either the birth or adoption of a child. Mom’s & Dad’s need time with their new family members!
• Discounted pet insurance available. Pets are family too!!

Time Away & Culture

• 3 weeks vacation & 1 week sick time per year.Take the time you need for fun or simply time to recover from not feeling well.
• 11 paid company holidays per year. Enjoy your time off; you deserve it!
• Remote & in-person team building activities help our employees stay connected and engaged. We absolutely love to hype our people up!
• Company wide meetings held by our CEO benefit all employees by keeping everyone in the loop. We are one team, and we tackle projects together.
• Employee development is our priority. From leadership training, to mentorship, to industry resources, we care about progressing you in your career.