Head of Content & Influencer Marketing

Role Responsibilities

• • • • Lead all content sourcing and influencer marketing activities, ensuring brand consistency and alignment.
      • Plan, execute, and manage influencer marketing campaigns from inception to completion, staying within budget and collaborating with the CMO on allocations.
      • Build and maintain strong relationships with influencers, resolving issues and fostering collaboration on authentic, engaging content.
      • Identify ideal influencer criteria (content type, engagement, followers, brand alignment) and coordinate with the Head of Creative on influencer and content decisions.
      • Monitor and analyze influencer campaign performance using analytics tools, providing actionable insights and recommendations to leadership.
      • Compile and present performance reports, highlighting key metrics and driving strategic adjustments.
      • Stay informed on industry trends, emerging platforms, and new tools to enhance influencer marketing strategies and implement cross-platform campaigns when necessary.
      • Coordinate with the Head of Consumer Insights to ensure content reflects up-to-date product features and market insights.
      • Oversee content creation efforts, including studio and lifestyle photoshoots, ensuring professional visuals align with product developments.
      • Develop and maintain a content calendar, ensuring a steady flow of fresh, engaging, and brand-compliant content.
      • Lead content sourcing initiatives for special projects, campaigns, and product launches, ensuring timely delivery and alignment with marketing timelines.
      • Drive innovation in content sourcing by experimenting with new approaches and formats, implementing tools to streamline processes and enhance efficiency.

About Us

Nuvio is dedicated to helping individuals pursue their mental and physical potential.

By optimizing health, we believe many challenges—such as stress, injuries, pain, poor sleep, low energy, and trouble with mood and focus—can be overcome. We aim to provide innovative, science-backed products and education to make this achievable.

We continuously improve by carefully listening to customer feedback. As obsessed users of our products, the founders deeply understand our customers and embody the mission in our own lives. We’re committed to leading by example and building a community that believe in ‘Pursue Your Potential’.

Nuvio is a lean, fast-growing team full of top-tier talent aligned on a mission and set of values. We believe in supporting each other’s growth and valuing everyone’s unique perspectives. It is important to us that everyone feels they have a significant impact in our team and genuinely enjoys their work.

We truly believe life is more fulfilling when you pursue your potential.

What Sets Nuvio Apart

We founded the company in June 2023 and within the first year of trading we have generated $9 million in revenue with a 25% profit margin. We project that we will achieve $30 million in our second year.

Despite our founding team being in our mid-twenties, we have achieved rapid success and believe we will become industry leaders, revolutionizing lives for the following reasons:

• Our three founders have a track record of rapid success of over $30 million in cumulative revenue in our first 5 years of business despite being in our mid-twenties
• We move faster than bigger companies as they have red tape and have a slow approval process due to lack of trust. Our team leads have decision-making autonomy through our trust, ensuring quick and effective decisions.
• We sweat the small stuff whilst shifting our focus away from any ‘shiny object’ that is not the likely optimal route to our vision.
• We very quickly consider many ways to approach any decision and act fast.
• We are driven by internal motivation. While others seek external validation, we remain focused on building our dream.
• We optimise for long-term money, not quick money.
• We test everything and don’t replicate blindly.
• Someone needs to lead, why not us?

Nuvio Principles

1. Believe in the mission
2. Learn from failures
3. Analyse assumptions
4. Strive beyond expectations
5. Take accountability
6. Offer Solutions

• • • • Bachelor’s degree (or equivalent) in Marketing, Communications, Business, or related field
      • 3+ years experience in influencer marketing, content sourcing, or related role
      • Proven leadership and team management skills
      • Expertise in planning, executing, and managing influencer campaigns
      • Excellent written and verbal communication skills
      • Proficiency in using analytics tools and compiling performance reports
      • Strong financial acumen and budget management experience
      • In-depth knowledge of influencer marketing trends and strategies
      • Ability to collaborate with Creative, Consumer Insights, and Marketing Leadership
      • Experience in creating engaging content with influencers
      • Familiarity with new tools and technologies for influencer marketing
      • Innovative thinking and problem-solving skills
      • Strong organizational skills and ability to maintain a content calendar
      • Keen eye for brand alignment in sourced content
      • Strategic vision and adaptability to industry changes
      • Focus on achieving measurable results and improving campaign performance
      • Ability to build and maintain strong relationships with influencers and stakeholders

If our mission resonates with you, we’d love to connect. If we work together, we can assure that:

• You will become part of our core leadership team as we grow
• We will always value and listen to your unique perspective
• We will trust you and give decision-making autonomy
• You will learn from us, we will learn from you
• We’ll have fun – not a corporate environment
• You will make a HUGE impact that we genuinely value