Customer Acquisition Manager

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Company details

Type of job: Remote
Country: Denmark
City: Copenhague
Company: Interaction Design Foundation
Company website: https://interaction-design.org

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Description of the offer

 

What you will be doing

• Daily acquisition’s operations: setting up, managing and optimizing ad campaigns on multiple paid search platforms. Including Social boosting.
• Analyzing the effectiveness of campaigns across multiple geographies optimizing accordingly to meet KPIs.
• Managing the ad trafficking, implementation and creative A/B testing for your channels.
• Working with the team to build and maintain dashboards and reporting to track performance of campaigns.
• Help launch and guide user acquisition in new channels.
• Contribute to projects and initiatives in collaboration with the broader marketing team.
• Proactively contribute to team meetings, team initiatives, and knowledge sharing.
• Constantly researches competitors to inform decisions on acquisition marketing campaigns.
• Regularly reports to senior leadership on progress and upcoming projects to drive acquisition metrics.
• Develop new insights about our users and communicate pertinent findings to help drive decision-making and strategies for user acquisition and engagement.
• Own key acquisition and engagement metrics and deliver on defined targets.

About You

• Strong understanding of subscription and/or recurring revenue business models.
• You have 3-5 years of experience building out unique acquisition and testing strategies geared at optimizing conversion, subscription, and revenue – both on and off-platform.
• Strong copy-writing skills.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition.
• Excellent project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Strong communication and interpersonal skills. You thrive in a target driven environment reaching out to cross-functional teams to execute and gain buy in for acquisition priorities.
• A highly collaborative, flexible and adaptable style, with strong diplomatic and influencing skills.
• Experience using a combination of data and creative judgement to inform planning and tactical decision making.
• Proven track record of delivering acquisition growth year in year out.
• Project Management skills with a high degree of attention to detail.
• Professional and proactive work ethic who thrives in fast paced environments.
• Native English speaker, with exceptional verbal and written communication skills.
• Bachelors degree (ideally in Marketing, Business, or Communications).

 What can we offer?

• A full-time position, within a remote first organization.  Depending on where you are based you will experience either a fully remote working environment with team trips during the year, or a mix of remote and in person work if you are based in the United Arab Emirates.
• Work with a highly scalable business model where we’ve consistently created more than 50% growth year-on-year since 2013. Bootstrapped with zero investment capital but built purely on passion and consistency over time.
• Work directly with the Acquisitions Lead and Director of Marketing where the distance between idea and execution is minimal.
• Work in a company culture where idealism meets high performance and excellence. You’ll need to be a practical idealist. As well-intentioned as they are, impractical idealists are counter-productive, whereas practical idealists make the world a better place.
• Daily video-based contact with your colleagues from elsewhere on the planet, and you’ll get to meet them on team trips 1–2 times per year.
• Work with people who have a hands-on attitude and a bias towards action as opposed to over-planning.
• Get the satisfying responsibility of the full lifecycle from strategy and analysis all the way to execution.
• Work in a highly agile organization with zero bureaucracy or corporate politics – but with a high level of orderliness and efficiency.
• Have the chance to feel the impact of helping an ever-growing design education brand boost its outreach to empower and enrich the lives of many, many more people.

 

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How to apply?

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Tags: Customer Support