Lifecycle Marketing Manager

Today, over 112 million Americans have access to health spending benefits. And as healthcare costs continue to rise, the individuals and organizations that use and offer health spending benefits will depend on them even more. But if you look behind the curtain of most programs today, you’ll find a hodgepodge of legacy tech solutions that create barriers to benefit design and access.

First Dollar is tackling this challenge. We build software tools and APIs that enable organizations to design, launch, and manage DC-FSAs, FSAs, LP-FSAs, LSAs, HRAs, HSAs, rewards, supplementals, and more. We power the “health wallet” for all healthcare spending, acting as a single touch point for any consumer healthcare transaction. And in our work, we leverage modern engineering advances and human-centered design principles to offer the most advanced solution on one card, app, and API.

Our team includes educators, entrepreneurs, industry experts, musicians, and technologists. Several of us are new parents, many of us have built exciting things on previous tech teams, and we’ve all joined together to make offering and using benefits feel effortless. In our daily work, we strive to uphold our values of ownership, relentlessness, inclusivity, simplicity, and authenticity. We’ve been recognized as a Best Place to Work in Austin, Texas, but we have teammates throughout the United States.

A little about this role:

Reporting to the VP of Marketing, the Lifecycle Marketing Manager will be responsible for nurturing clients, benefit participants, and sales prospects through their lifecycle, which includes driving platform adoption, engagement, and asset growth. You will develop and execute marketing and product strategies and campaigns across email, with an upcoming expansion into push and sms. The ideal candidate will be an exceptional analytical thinker with a track record of delivering measurable growth rooted in testing and optimization.

You’ll work on:

• Lead development of our existing email marketing/automation program, finding areas of improvement for iteration and testing
• Collaborating with the Product team to identify areas of opportunity in our customer journey
• Work closely with the engineering team to verify event and data needs
• Testing expansion into new customer communication channels to improve team KPIS on product utilization
• Work with the Sales team to launch and improve nurture campaign performance

• In-depth understanding of email marketing best practices on both the marketing and transactional side
• You have 2-4 years of digital marketing experience in email automation, customer lifecycle, or member retention roles.
• Relevant experience crafting end-to-end omnichannel programs
• Comfortable picking up new platforms / technologies (Salesforce, Atlassian, Intercom)
• Demonstrated ability to leverage data to inform insights, formulate recommendations and deliver actionable solutions
• You keep up-to-date on the latest industry news/trends (i.e. you know the latest privacy law changes and understand how it will impact your channel)

It’d be nice if you:

• Experience building journeys and campaigns in Iterable
• Have experience working in the health benefits space
• Have B2B experience

• Compensation: Competitive salary and meaningful equity. We take a data-driven approach to our compensation strategy so all employees are paid competitively and equitably.
• Tax-advantaged Vehicles: Tax-advantaged vehicles, including a 401(k) plan and a health savings account (HSA) for eligible medical plans. We also provide a generous contribution to the HSA.
• Remote Work Stipend: Each team member gets $500 to help cover expenses like co-working memberships, home office equipment, and coffee runs.
• Benefits: Excellent medical, dental, and vision insurance. We cover 100% of employee medical premiums and 50% of family member medical premiums for employees enrolled in the HDHP. Plus, all employees receive a free One Medical membership.
• Work-Life Balance: Progressive policies to support work-life balance, like our flexible paid time off and parental leave program.
• Office: A beautiful, convenient, and state-of-the-art office in downtown Austin for those who prefer an office setting.

Whenever possible, First Dollar wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Austin location with flexibility to work from the office/remote. If you prefer to work from your home, we can accommodate that for most positions and locations across the United States.