Marketing Operations Manager

Who are Tyk, and what do we do?

The Tyk API Management platform is helping to drive the connected world and power new products and services. We’re changing the way that organisations connect any number of their systems and services. Whether internal, external, public or highly encrypted systems, Tyk helps businesses drive value across the retail, finance, telecoms, healthcare, or media industries (to name just a few!)

If you’ve banked online, used an app to check the news, or perhaps even driven a connected car, API’s, and by extension, Tyk, make that possible. Founded in 2015 with offices in London – UK, London – Ontario, Atlanta and Singapore, we have many thousands of users of our B2B platform across the globe. Brands using Tyk range from Lotte, Bell, Dominos, Starbucks, to RBS and Societe Generale. We have a varied user base hailing from every continent – even Antarctica.

Our Mission

Tyk is on a mission to connect every system in the world. We’ve started by building an API Management platform.

Total flexibility, default remote, radical responsibility

We offer unlimited paid holidays and remote working from anywhere in the world, for everyone, Why? Tyk was founded on the principle of offering flexibility and autonomy to our employees, we believe this allows our employees to achieve their best results. It also means we can build the best possible team, location and working hours are no barrier.

If this sounds like an environment that you believe could work for you then read on to find out more.

The role:

We are looking for a motivated and experienced Marketing Operations Manager to join our RevOps team, working closely with both Tyk’s Revops and Marketing teams! As a Marketing Operations Manager, your responsibilities will be diverse and include strategy and process, systems and tools, data and reporting as well as project management.

As Tyk’s Marketing Operations Manager, you will work closely with senior marketing leadership, you will be passionate about marketing operations and will have experience of managing multiple projects at once.

Here’s what you’ll be getting up to:

Strategy & Processes

• Improve and document processes for Lead to Deal Management (Lead-MQL-SQL) including proactive support and input into ABX Playbook and its set-up in HubSpot
• Contribute and support Head of Platforms and Conversion Optimisation experts in identifying and executing improvements re: data, tagging, reporting such as A/B testing support

Systems & Tools

• Serve as a primary administrator for Hubspot’s marketing Inbound full-funnel (i.e. manage users, including profiles and permissions; create and manage forms; manage workflows, data uploads, channels & campaign tracking
• Partner with marketing for database cleaning; train & coach marketing team members; collect and/or identify business needs and translate it to technical implementation within Hubspot environment; identify and take on new initiatives that would help with top-mid funnel’s efficiency and effectiveness)
• Manage fully & execute marketing tooling integrations with Hubspot and lead routing to sales team
• Ensuring best tooling practices are applied and continuously looking for improvements (monthly reporting of ideas & best practices)

Data & Reporting

• Coordinate and steer marketing metrics and reporting structure for CMO and team to enable data-driven decisions and overall performance monitoring of lead and revenue streams (Hubspot, Infinigrow and other systems)
• Weekly & monthly reporting of inbound pipeline gaps & opportunities, providing data for Marketing Intelligence Manager
• Develop datasets from various online/offline sources and derive insights
• Ensure data quality and funnel visibility across marketing metrics and operations
• Create, maintain and/or support users with data reporting requests & dashboards
• Tackling key conversion and velocity questions through regular data visualisation

Project Management

• Manage timelines and communication on all projects with marketing and sales teams.
• Closely collaborate with marketing team and its leadership ensuring alignment and a constant feedback loop on new initiatives and ongoing improvements (biweekly at least), using Monday.com as PMO tool
• Proactively recommend and implement improvements to processes, workflows and features within Hubspot and other marketing tooling to increase marketing ROI and efficiency (monthly to CMO)
• Develop and present recommendations for marketing operations projects across internal teams on a quarterly basis
• Collaborate with sales operations manager, Head of Platforms and Marketing Intelligence Manager in order to maintain a fluid process excellence throughout the whole funnel, from inbound to/with outbound
• Report on biweekly basis progress on requests and tasks to clean database, workflows, solve data integration, reporting and other issues re: inbound performance

Here’s what we’re looking for:

Required:

• Experience of using Hubspot
• Project Management Experience

Preferred:

• Basic coding:
  • JavaScript (more advanced HubSpot customization, especially for third-party integrations);
  • SQL/BigQuery (data analysis and reporting);
  • APIs (APIs are used to integrate with other tools and to automate reporting; this includes working with Google Scripts or other scripting tools).
• Working in a Saas Environment
• Basic knowledge of Salesforce

Here’s why you should join us:

• Everyone has unlimited paid holidays.
• We have total flexibility in hours, as we believe creativity flows better when our people are given freedom to decide when they are most productive. Everyone is unique after all.
• Employee share scheme
• Generous maternity and paternity leave
• Volunteering Days
• Company retreats
• Employee Wellbeing platform

We all share the same vision – we value authenticity, respect, responsibility, independence, honesty, diversity and inclusion and most importantly treating others how you wish to be treated. We look for like-minded people who bring their personalities to work everyday, strive to achieve their personal goals and who are willing to challenge the way we do things, why? – to make what we do even better!

Our values tell the story of Tyk – here’s how:

• It’s ok to screw up!

We’ve found that it’s often the ‘stupid’ or unexpected ideas that turn out to be the successful ones – so try it, at least we can say we have!

• The only stupid idea, is the untested one!

It’s in our DNA – starting a business with founders 12 hours apart, giving our gateway away for free – sure, we did that, and we’d do it again!

• Trust starts with you – make it count!

Trust is a two-way street – instil it from day one!