Product Marketing Manager

About Green Filing, LLC

Green Filing, LLC is a forward-thinking company under the InfoTrack umbrella. We’re the leading e-filing service provider for attorneys in California, Utah, Texas, Illinois, Indiana, and Maryland. We are a small, focused group of individuals who believe in a commitment to excellence and continual improvement.

As we set foot into an era of innovation and expansion, we are searching for a Marketing Manager to champion our products and forge lasting connections within the legal community.

About InfoTrack

InfoTrack is a platform that seamlessly connects law firms to the courts and to the services that they need to litigate successfully. We’re global leaders in legal technology with unparalleled expertise in forging integrations that can drastically improve the efficiency of law firms and the legal system.

As a highly ambitious company, we know that our people are critical to our success. That’s why we’re passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If you’re smart, dedicated, and eager to help build a market-leading solution that makes a difference in the lives of our clients, join us.

About the role

Are you ready to make a significant impact in the legal tech industry? Green Filing, a dynamic entity within the InfoTrack family of companies, is seeking a driven and experienced Marketing Manager to shape the marketing landscape as the first member of our marketing team. If you are passionate about legal technology, thrive in a collaborative environment, and are excited about the prospect of pioneering marketing strategies, we’d love to hear from you.

Responsibilities:

• Product Expertise: Become the go-to expert for the Green Filing product and its revenue-generating features. Advocate for both our customers’ needs and our product’s capabilities.
• Strategic Collaboration: Collaborate closely with the internal team and a cross-functional Marketing Advisory Team to develop compelling product positioning and messaging tailored to our target market.
• Product Launches: Plan and execute impactful launches for new products and feature releases. Lead cross-functional teams to ensure seamless implementation of promotions.
• Customer Engagement: Keep our customers and internal teams informed and engaged with timely updates and releases. Work closely with customer support to ensure smooth communication.
• Email Marketing Innovation: Design and implement dynamic email marketing campaigns that include mass emails to our mailing list, targeted emails based on case events, and scripted email series for new sign-ups.
• SEO and Localization: Collaborate with our marketing web developer to enhance organic search engine optimization and explore product localization strategies for specific markets.
• Education Initiatives: Develop and deliver educational opportunities, potentially CLE certified, to attorneys and their staff. Create brand exposure and industry expertise.
• Law School Engagement: Introduce Green Filing to law schools and students, paving the way for e-filing knowledge in future legal professionals.

• 5+ Years of B2B SaaS Product Marketing: Extensive experience in product marketing within the B2B SaaS space. Legal experience is highly preferred.
• Effective Communication: Proficiency in virtual and in-person presentations to customers and prospects.
• Market Insights: Proven ability to conduct competitor analysis and market research, including survey design and interviewing skills.
• Compelling Communication: Exceptional writing skills to convey complex topics effectively.
• Tech Proficiency: Familiarity with CRM and marketing automation software, along with proficiency in productivity and design applications.
• Ownership and Collaboration: Self-starter mentality with the capacity to take ownership of projects and collaborate effectively with various teams.
• Diplomatic Leadership: Strong diplomatic skills to push forward and step back as needed when collaborating across different teams.
• Team Player: Excellent communication skills and an ability to excel both independently and in a team environment.

What Sets InfoTrack apart

At InfoTrack, we’re committed to a workplace where everyone feels comfortable doing their best work and having fun! We also believe in a work/life balance that fulfills you while you’re here and supports you when you’re not. We built our benefits package to prove that we’re committed to you having everything you need.

Here is what we offer full-time employees:

• 401(k) Match, up to 5%
• Medical, Dental, & Vision Insurance- 85% of employee premiums are covered by the company, and 70% for your family premiums
• Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
• 20 Days of Paid Time Off (PTO)
• 11 Paid Holidays
• “Be Me Time” off for mental health, re-charging, volunteering
• Matching Gift Program
• Monthly Internet Stipend for Remote Employees

Our Commitment

We believe that the key to our success is you. Your unique background, life experience, knowledge, self-expression, and talent make you unique. Who you are, what you have experienced, and how you think inspires us to be innovative and bold.

InfoTrack is an equal opportunity employer. We hire great people from various backgrounds, not just because it’s the right thing to do but because it strengthens our company. We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, ancestry, sex, gender identity and expression, national origin, citizenship, marital status, age, languages spoken, veteran status, color, religion, disability, sexual orientation, and beliefs.