Senior Media Buyer

Who are We?

We are Maneuver Marketing and we build and scale hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements. Over the last 5 years, we started and grew our health and wellness brand from zero to $100M+ in annual revenue, serving more than 2,000,000 customers worldwide and counting. This has brought recognition by The Financial Times ranking us 12th among Asia Pacific’s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing startup companies.

As we continue towards our vision of building a billion-dollar portfolio of brands and products, we’re looking for talented individuals who can be a part of the Maneuver family and make an impact to our vision.

Role & Outcome for a Senior Media Buyer (French)

– Grow customer acquisition to 7-figure a month run rate at first-order breakeven.

– Support customer retention efforts to increase lifetime contribution margin profitably.

– Support channel expansion efforts (e.g. Amazon.com) while preserving healthy first-order economics.

What do we want you to do?

Phase 1: Lever on high-performing English assets

• Develop and maintain a consistent and effective project timeline to ensure sufficient creative output to support short-term scaling needs.
• Work with media buyers to highlight top-performing assets on any channel, including but not limited to ads, funnels, and offers.
• Work with a transcreation partner to produce and test these assets in the French markets.
• Apply project management skills to prioritize asset creation, double down on areas of higher impact, certainty, and ease.
• Manage ad campaigns, starting with Facebook and Instagram, to meet mid-term acquisition targets both in volume and cost.
• Package routine tasks into repeatable processes; outsource and train Virtual Assistants to perform routine tasks to increase your effectiveness.
• Work with the Retention Marketing team to build out the basic email and SMS strategy for the French market.
• Work with the Customer Service team to regularly review customer feedback and make minor adjustments to the ads. For major adjustments, collate the key takeaways to implement in Phase 2.
• Monitor and verify that routine tasks are performed up to standard on a regular basis.

Phase 2: Develop French-specific creative assets

• Update and maintain a consistent and effective project timeline to ensure sufficient creative output and quality to support mid-term scaling needs.
• Implement feedback from customer service team in our creatives.
• Source and work with a French direct response copywriter to develop creative assets (e.g. copy for ads and landing pages, captions for images) customized for the French markets (including awareness of tone, culture and subculture), with a focus on persuasion.
• Work with the copywriter to build and maintain a creative library for the French market.
• Work with a designer to create new images and landing pages customized for the French market.
• Innovate and test different campaign structures to achieve higher cost and volume efficiency for acquiring and retaining customers.
• Brainstorm and test new copy angles and creative concepts with copywriter and designer to find new breakthroughs for the market.
• Work with the Retention Marketing team to build out the advanced email, SMS, and direct mail strategy for the French markets.
• Apply Project Management skills and highlight additional resource needs to support higher levels of activity in a sustainable way.

Phase 3: Create a complete local strategy for the French customers

• Work with the Operations and Supply Chain teams to localize last-mile fulfillment and improve customer conversion rates, shipping fees, and LTV
• Work with the Marketplace and Business Development teams to create cross-channel marketing campaigns to increase demand capture and physical availability
• Work with the Google team to ensure Search marketing is supporting our demand generation and capture needs
• Hire, build, and lead a marketing team to support market expansion needs in the French market
• Reflect on lessons learned and adapt working principles to expand into other markets in Europe, including but not limited to German, Dutch, and Spanish

 You are a great fit if you have

• At least 3 to 5 years of relevant experience working with DTC brands as a media buyer. Copywriting experience can form part of the experience. Experience with health & wellness or beauty and cosmetic brands is a bonus.
• Strong analytical skills – ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance.
• Some experience in direct response copywriting and persuasion principles – including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc.
• Strong media buying skills – experience managing and scaling 5 to 6 figures in ad budget a day profitably, experimenting with different campaign structures, influencer whitelisting, and manual bid strategies.
• Strong project management skills – ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable.
• Strong project coordination skills – ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines.
• Other important soft skills – resourcefulness, organization, independent, problem-solver.
• Other important hard skills – interest in creative performance and testing, persuasion, and general marketing skills.

Our Work Arrangement

• This is a full-time position with a remote work arrangement.
• We work Monday to Friday, 10am to 7pm SGT (GMT+8). You will have a flexible working schedule but will be required to coordinate with the team for at least 2 hours a day in the SGT time zone.