Social Media Manager

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

We are seeking a Social Media Manager with a knack for creative storytelling and brand engagement. This role requires some experience in e-commerce. Your role will involve analyzing metrics and conducting A/B tests to refine our social media strategy. You should be well-versed in social media platforms, and capable of crafting engaging content that resonates with our audience. Leadership experience in guiding creative teams is desirable. If you’re innovative and passionate about social media, we’d love to have you on board.

Responsibilities

• Oversee and strategize the social editorial calendar in coordination with the Social Media Team and the Director of Marketing.
• Collaborate closely with our Creative Director to implement content that reflects our brand identity.
• Analyze social media performance and traffic data to identify trending topics and optimize content.
• Seek out and engage with potential brand influencers, bloggers, and other media partners for partnership programs.
• Scout emerging social platforms for brand fit and assist in content expansion.
• Optimize analytics to refine creative elements across all channels.
• Partner with various departments to enhance campaign performance and maintain brand consistency.
• Lead and develop the creative team, promoting a productive environment encouraging peak performance and positive team dynamics.
• Formulate and execute brand marketing strategies to boost consumer awareness, engagement, and loyalty.
• Conduct in-depth market research for consumer insights, industry trends, and competitive analysis to sharpen our brand and creative strategy.
• Must be quick to adapt to and respond to trends

Qualifications

• Deep understanding of social media content and trends.
• Knowledge of Facebook, Instagram, TikTok, and YouTube content strategy.
• A track record of success as a growth-centric marketer with experience enhancing creative
• elements across all social platforms.
• Strong alignment with brand ethos and the ability to communicate it through a unified, consistent, and engaging voice
• An innovative mindset focused on crafting compelling brand stories and engaging results-driven content.
• At least 3 years of leadership experience in guiding creative teams toward excellence and innovation

Our Benefits

• Compensation range of $55-$75k with flexibility depending on background and experience
• Comprehensive Medical Insurance reimbursement package for medical, dental, and vision.
• Generous paid time off, including regional holidays.
• Wellness and workspace budget.
• Professional development opportunities.
• End-of-year bonus.
• Fully remote position with flexible working hours.

Join us at Prepared Hero, where your expertise will be valued, your vision will shape our offerings, and your leadership will inspire a team dedicated to empowering everyday heroes.